Corporate Social Responsibility

As an entrepreneur and a company leader, Massimo Cimatti has been a great player in the development of corporate social responsibility initiatives.

From charitable foundations to company-wide creative projects that improve teamwork as well as communication, he has strived to ensure his businesses have a positive influential impact both inside and outside the firm.

In 2001, he founded the research and development lab “Brain”, which established a long-term innovative project for one of the first instances of social housing in the whole country. By creating an effective combination of a variety of competences and common goals to work towards, Massimo Cimatti managed to give life to a complex and innovative project. In 2006, he established OIKOS, an LLC, which worked successfully alongside various banking foundations and allowed tenants to develop a long-term deal with a mortgage without the need of a substantial deposit. Developed by Massimo, this initiative, was praised by various authorities for providing an incredible opportunity to the younger generation who would be facilitated in buying a permanent home over time and is a perfect example of how to build a community as well as uplift society from its younger members.

Having been involved in and undertaken a wide range of charity work, Massimo Cimatti, has stated that for “whoever has the luck of living in a consistent social condition, time can often be the most precious resource”. This thought underpinned his establishment of the Rising Sun Foundation, a project of social responsibility which involved most parts of the company, including the managers, the employees, the suppliers and the clients and meant that a myriad of individuals associated with the entrepreneur’s company, Gruppo Norman, spent a portion of their work time volunteering in activities for various charities and numerous different causes. This established a sense of solidarity that would further improve the social impact of the firm. It can be said that with this corporate experiment, Massimo Cimatti, set an example for how enterprises can help to better society.

Leading a company effectively often entails making sure that the working environment, for all members of staff and collaborators, is enjoyable and comfortable, providing motivation as well as promoting good teamwork among individuals. From efficient communication to looking after employees’ personal growth and improvement, the leader of Gruppo Norman engaged substantially in the research of knowledge management, with successful projects such as “Ragione e Sentimento”. With creative initiatives such as a firm-based theatre company, he showed how important it can be to develop a sense of collaboration throughout a whole company, whilst at the same time also helping to raise funds for charitable causes. Overall, Massimo Cimatti has consistently shown how an entrepreneur can make a big difference by implementing corporate social responsibility initiatives into a company’s procedures, both by improving staff morale and engagement, and by supporting the development of the communities in which it operates.


The latest news regarding Massimo Cimatti and Agedi can be found below.

Price to Income: how many years of work it takes the middle class to buy a 60-square-meter house

The purchase price of a mid-range flat in relation to the budget available to those with an average annual income in the skilled services sector is a good indicator of the risk of a bubble in the global real estate...

Read more

Round table “The Future of Real Estate: Trends & Beyond”, organised by the Agedi Group. Beaulieu-sur-Mer (France), September 14th, 2022

On 14 September 2022 in Beaulieu-sur-Mer (France) Massimo Cimatti had the honor of moderating the conference The Future of Real Estate: Trends & Beyond organized by Agedi. Professor Giovanni Ferri, Professor of Economics at the LUMSA University of Rome, Christian...

Read more

Round table “The Paths of Rome and Central Italy”, organised by the Agedi Group. Rome, September 11th, 2021.

As part of the event “Via Francigena. Road to Rome 2021. Start Again!” – a long relay march, on foot and by bicycle, along the 3,200 km of the Via Francigena – the Agedi Group has organised a round table ...

Read more

Massimo Cimatti, at the Gran Tour by Remind, about the “Dimore dei Saperi e Sapori”

On June 29, 2021 Massimo Cimatti, Honorary President of the Agedi Group and Managing Director of Cultural Tourism for Remind, spoke at the “Grand Tour Cultural and Tourism Policies for Knowledge and Economic Development of the Territories“. promoted by the...

Read more
See more press